Award:
Ads of the World 2025
Truth on Tap & Truth to Generations
Client: Yahoo
Problem: Gen Z has short attention spans, and they struggle to trust what they read online.
Solution: Deliver the truth to Gen Z and spice it up by translating articles into Gen Z slang.
Art Director: Destiny Erazo
Copywriter: Molly Egan
Case Study Video
Truth on Tap
An overlay AI tool automatically applied to all content you view on Yahoo. It delivers
real-time truth verification for everything you see on the Yahoo search engine.
Every post, article, podcast, video, and search on Yahoo is filtered through 'Truth on Tap.' Keep exploring from the landing page to experience it on Yahoo."
In real-time, watch as false content is flagged and corrected.
We also created “Truth to Generations.”
A new AI tool that puts articles into Gen Z slang, or any generation’s slang.
Take this scientific article. Here’s the translation using Gen Z slang.
