Client: The Handmaid’s Tale and Hulu
Problem: People roll their eyes at comparisons between our society and dystopian stories, thinking issues could never escalate to that level in the real world.
Solution: Dystopia isn’t just a story anymore—it’s happening now. The United States is eerily becoming a dystopia, just like Gilead in The Handmaid’s Tale.
Awards:
One Show Young Ones ADC 2025 Shortlist Award, “United States of Gilead”, Hulu
Graphis New Talent 2025 Honorable Mention Award, “United States of Gilead”, Hulu
Ads of the World 2025, “United States of Gilead”, Hulu
Graphis New Talent 2025 Honorable Mention Award, “United States of Gilead”, Hulu
Ads of the World 2025, “United States of Gilead”, Hulu
Art Director: Destiny Erazo
Copywriter: Molly Egan
Dystopia is Already Here Print Posters
The United States is eerily becoming a dystopia, just like Gilead. See it for yourself.
Dystopia is Already Here Outdoor Posters
The United States is eerily becoming a dystopia, just like Gilead. See it for yourself.
Dystopia is Everywhere AR Filter
Point our “Dystopia is Everywhere” AR filter at the Washington Monument, and see it transform into the Republic of Gilead.
Cursed Be the Controlled Condoms
Use our “Cursed be The Controlled” condoms as an act of defiance.
Use the U.S. version or Gilead version.
