Client: Calphalon
Insight: Consumers get frustrated when products are extremely sticky.
Big Idea: I wish this were nonstick.
Art Director: Destiny Erazo
Additional Art Director Credit: Anastasia Svetlova
Outdoor
Bus seats featuring the same hard-anodized aluminum surface found in Calphalon’s non-stick pans, nothing sticks— not even snow.
Digital
With a Google partnership, we have created an interactive icon on Google. Users can click on the pan icon next to the “Non-stick surface” text and click on any link on the Google webpage it will become stuck on the mouse cursor. The only way to remove it is to click back on the pan.
