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Learn the F***ing Lyrics
Client: Duolingo
Problem: People mumble and sing gibberish through the lyrics of foreign songs because they don’t know the words.
Big idea: Imagine your favorite foreign artist sang their songs like you do.
Art Director: Destiny Erazo
Additional Art Director Credit: Anastasia Svetlova
Case Study Video
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OUTDOOR POSTERS



Digital
On Apple Music, fans would be able to get a full translation on the app, with pronunciation


