Award:
Ads of the World 2025
Learn the F***ing Lyrics.
Client: Duolingo.
Problem: People often mumble or make up gibberish when singing foreign songs—because they don’t know the actual lyrics.
Big idea: Imagine your favorite foreign artist butchering their own lyrics the way you do.
Art Director: Destiny Erazo.
Additional Art Director Credit: Anastasia Svetlova.
Case Study Video
Logo
Outdoor Posters
Digital
On Apple Music, fans would be able to get a full translation on the app, with pronunciation.
